Last Wednesday i was fortunate to participate in a task-force that was organized to think of storylines for one of the big brands we handled. It was a huge task-force, mainly comprised of seasoned creatives. To be part of such a group was both an honor and a humbling experience. A good deal of pressure was upon us to come up with compelling and engaging storylines, and on Thursday evening we presented to our head of creatives. I presented a couple of storylines and i'm pretty sure our CCO found it interesting and really liked it. It was a good feeling. But more than a feeling of pleasing your boss, it was fulfilling an aspiration.
All of us aspire to be known for something. As an art director, it would be logical to aspire to be known for great layouts or wonderful designs. But i aspire for something a bit higher. I aspire to be an outstanding storyteller.
