As a creative we create a lot of ads, so much so - that most times we lose track on when they come out. A good example of it was when i was last at a BPI branch i passed by their fliers rack and lo and behold i saw one of the projects i handled displayed there as a flier. I had totally forgotten it came out already. It is always cool to see the final output of any project.
Sadly this is the only output that i've seen so far, yet this was translated into a lot of materials in print and OOH. Sigh...just shows how busy we get most times.
The shoot for this project was fun and challenging. The set built looked like it will be used for a sitcom. It was huge and that made the set-up even more difficult. So much area to light and dress-up. But i think we did our best and with what were given we conquered it. Photography was by Francis Abraham who did a great job. Production Design by Erl Cuison and make-up by Sunny. Diligent AE work was by Elaine Meris.
There are a few things i would still like to improve, but for the most part its okay.
Here is a photo of the shoot last February 5, 2010.
